Free Your Play 13, thanks Supercell!

At this point we realized the event was a bit bigger than we had expected.

Hello again! Finnish Midsummer festivities made us drop out of our regular blogging schedule, but we're back now with a little description of the excellent Free Your Play-event.

We had a chance to travel with unusually large portion of our team this time. Supercell was generous enough to provide four of us with tickets, and that's everyone who applied. We considered the possibility of traveling by train, but eventually decided a road trip would be the way to go, and that turned out beautifully.

The crowd gathers and the event is about to start.

The event started in the early afternoon, so we had plenty of time to check out, eat breakfast and even do a little bit of shopping before heading to the event site at tapahtumakeskus Telakka. There was even a free buss transportation from Kiasma, which made things a little bit easier for us non-locals.

Ben Cousins, about to present his theory on the future of gaming.

The official program of Free Your Play consisted of a couple of keynotes, interviews and a panel discussion. A recording of the program is available as a webcast here, but feel free to take a look at my nutshell'd version.

Sadly Peter Molyneux couldn't make it to the event, but Ben Cousins covered his former boss very well with his own presentation.  In short, Ben introduced us the idea that game industry seems to be following the cyclic pattern of disruptive innovation, and it helps us to predict the future direction of development. 

After Ben Cousins we had a chance to listen to an interview of Daisuke Yamamoto from GungHo, the creators of tremendously successful Puzzle & Dragons. Turns out GungHo does many things in a more traditional way and even by the feel instead of collecting metrics and trusting them blindly. 

The next part was a panel talk with some hot names working with F2P model, like Lassi Leppinen (Producer of Clash of Clans), Tom Putzki (Director of Communications, Wargaming.net), Tommy Palm (King.com) and Daisuke Yamamoto as previously mentioned. There was way too much good stuff to cover in this blog post, but the general feeling seemed to be full of anticipation and there's still a lot more room for growth for F2P as a monetization model. Is it going to be the only one in the future? Probably not.

Official program is over, time to mingle!

As usual, the most important part of the event started when the official program ended. The guys at Supercell seem to know this very well, and they provided a very good environment for socializing. The food was good, the bands were great and yes, there were free drinks. Again we had the opportunity to meet a great number of interesting people and make new connections. 

It appears that the event website is not accessible anymore, but in addition to the webcast linked above, there is more info and pictures available at the Free Your Play event page at Facebook. Once again thanks to Supercell for hosting this awesome event. Let's hope we can be there next year as well!

The second most popular gaming conference in the north

Networking ®, the Trading Card Game

Hello! Now that our bearded scout squadron (with glasses) is back from Sweden and recharged, it's time to write a couple of lines about our trip to Nordic Game Conference, Unite Nordic and some related events.

For us the trip went very well. People seemed to like the idea behind Interplanetary a lot, and Hedgehop, one of the games we still very much hope to finish at some point, was very well received by the few people I had a chance to show it.

We thought about writing a longer post mortem and a more detailed description of the events, but there are plenty of those around at this point, and you can always watch some of the presentations online. So, instead, here are some things you should keep in mind when it's your time to travel to NGC. (Majority of these points apply for most games industry events.)


Nordic Game Conference tips for the newcomers:

Plan ahead.
Make it clear to yourself what you require from the trip and plan your actions accordingly. Is there someone you want to talk with? A company you want to connect to? Are you looking for a training place? Do you want to find a publisher for your game, or are you there for advice?

If you travel with a group, discuss your goals beforehand. This way you can keep on the lookout for your friends as well: If someone spots a person you want to talk with, they can give you a call.

Cutting out your 150 fliers manually is very indie.

Prepare some material for your game or team.
Think of the message you wish to deliver to your target audience, and what that target audience will be. Prepare the materials early. You may also want to prepare an elevator pitch for your company, team and/or your game.

Make reservations as early as possible.
This allows you to find cheaper flights and accommodations. Comfort Hotel Malmö is a good choice, it's located right next to the Slagthuset where the conference is held.

Pack light.
You'll end up needing only 1/3 of what you have in most cases. Linens and a towel are usually not needed, even if you stay in the cheapest possible hostel.

Wear good shoes.
Your trip is likely to involve lots of walking and standing, and it'll be a lot harder to focus on important things when you have blistered feet.

Be aware that the price level in Sweden is very high.
This is true even from a Finnish perspective. You can expect a McDonalds meal to be around 10€, a beer in a bar around 8€ and drinks around 12€. There's a good China Box at Gustav Adolfs torg which is not exactly cheap, but it's a good alternative to the other fast food places.

Data roaming is around 0,8€ / MB and wifi access in the conference area is pretty unreliable, so you might want to consider Swedish prepaid for the event.

Conferences offer lots of quality content for social media.
You can post interesting things often, and if you tag the people or companies you meet, there's a chance you will get retweets/shares etc.

Travelling in good company is optional but recommended.

You don't need to attend every talk.
Though the talks may appear to be the main thing, most of the information you will get is something you can find by googling. The real value lies in stuff that you can learn when discussing face to face with the professionals. Attending their talk may be a good way to earn a chance to speak with the person later, though.

Have some business cards with you.
It's so much easier for the people to remember you afterwards if you give them one. Offering yours is also a less awkward way to get one.

It may be a good idea to wear clothing with your team/studio/game logo.
This makes you more recognizable and memorable. It also makes it easier for people that know your game to recognize you and start a conversation.

Make use of your previous contacts.
Game industry people are usually friendly and eager to help- it's usually ok to ask them to introduce you to someone they already know.

Go to the afterparties every day, even if you don't drink.
There is a good chance you will get your most important contacts there. And if you do drink...

Don't drink too much.
Most of the evening parties offer free drinks, but you'll get more out of them if you stay reasonable.

Most importantly, talk to people.
This is the core of everything. Only by socializing you'll end up getting new contacts and strengthening the existing bonds.


So there you have a couple of points to keep in mind, some of which we have learned the hard way. Hopefully now you can avoid them and have even more fun and productive conference experience!

All in all, the trip to Malmö, Sweden, was very, very worthwhile. Thanks to Neogames, Wooga and Kavio Cluster for making it possible!

What news from the south?

This week was an interesting one! We traveled to Helsinki with some fellow Kavio game developers in the beginning of the week and got a change to present the very early prototype of Interplanetary to some game industry professionals. Thanks again Frozenbyte for having us!

Needless to say, we got some very good feedback. While there are still some problems with the proto, we we're happy to notice we are moving to the right direction and the main parts of the game work as intended. It's also very encouraging to notice that nearly all of the issues that came up were something we had already acknowledged.

The Interplanetary proto is now officially finished. Though we didn't have enough time to try out all the features we wanted, we now have a good idea of the final game design and we are ready to start working on the final version.

This week's blog post was delayed a bit by busy busy business and a thunderstorm, sorry about that.

Kajaani Pelaa!

Coming to the most awesome bookstores soon!

This week's blog post has a little less to do with Interplanetary, but it's great news nonetheless! 

”Art Unknown: Raw Diamonds from the Frozen Wastelands” is finally released. Created by Marita Paldanius, Marko Keronen and Aki Savolainen with support from Kavio Cluster, the book contains game art of the young and talented game developers of Kainuu region. (That includes us, yay!)

From our part in “Art Unknown” you can find art from some of our earlier projects, such as Spiritual and Ouroboring Life, as well as some the earlier concept art from the upcoming Interplanetary. (There’s plenty of more to come as well.) Though Interplanetary has developed dramatically both as a concept and in practice since the material for the book was gathered, Jukka Kivijärvi's illustrations have stood the test of time very well. There are even a couple of never before released concept images from our adorable mobile game concept Hedge Hop,  by Tarita Tammela. 

The release and the press conference with the books authors took place last Wednesday, April 24th, at the Kajaani Pelaa!- event in Kajaani. The event also included presentations of some of the games created by the Kainuu developers, BeaverKarts tournament (which was a lot of fun, thanks Rust0) and the screening of short movie The North, which is to be shown at the upcoming Cannes Festival. 

By the way, there will be some fresh graphics from Interplanetary tomorrow at the Screenshot Saturday. Don't miss it.