Inside Interplanetary: How to Greenlight?

As you may have noticed, Interplanetary is now on Steam Greenlight! It's doing pretty well too: as of this writing, we have 7,375 "Yes"-votes. Our goal of 10,000 is getting ever closer!

Today I thought I might give a little runthrough of our Greenlight process, so any other hopefuls may benefit from it. So, let's get started with...

Interplanetary's Greenlight Process

We unveiled our Greenlight page on December 2nd, but we've been building the page for a long time before that. The first thing we needed to do, was to pay Valve $100 to get access to the page. This payment mostly exists to stop trolls from sending in garbage. After we gained access, we needed a couple of things:

• An icon
• A video
• At least 4 screenshots
• A description
  

Mostly quite straightforward. Our artist whipped up a beautiful animated gif as an icon for the game. This icon shows up when people search for games on Greenlight, so it needs to be eye-catching. We ended up animating a planet under attack with the game's logo on top. It communicates the idea of the game pretty well and is flashy enough to get people interested.

The trickiest part was the video. We decided to produce a new trailer and a simple gameplay video to accompany it. The trailer is the first thing that plays when people open the Greenlight page, so it needs to be attention grabbing, interesting and explain the game fairly well. Our earlier trailer was very fast paced and full of information, but this time we decided to slow the pace down a little bit, so that a new viewer might have easier time digesting it. A slower pace also gives a more realistic image of the actual game.

The trailer tells a little story using gameplay footage. A couple of turns of gameplay, two planets warring with different strategies, "filmed" cinematically. Combined with fitting music, it seems to be a success; people seemingly get the idea right away.

We also wanted to make an in depth gameplay video for those who want more details. We simply filmed a match between team members and narrated it, explaining game mechanics and strategies. The video ended up being over 50 minutes long, but it was never meant to be watched all the way through, necessarily. Curious people may skip through the video to get a feel for the game. Some have been interested enough to actually watch the whole match.

We also wanted to actually give people something to play, so we released a version of Interplanetary alpha on our Greenlight page. No codes needed this time. This added a lot of value to the page, since people can immediately get their hands on the game and discuss its features and arrange online matches right there on the discussion page.

Publish!

When all the content was collected for the page, we published it. We had heard that there would be an approval process afterwards, and it would take some time before the page would go public - wrong! It was up immediately! Now we had to hurry to get the word out and to handle the initial flow of people. Comments started dropping in, and luckily, they were all pretty positive!

At this point, we got access to some very interesting statistics on the page. All the important stats were available: the amount of visitors, favorites, followers, votes. In addition to that, we could compare our process with the average stats of successful Greenlight projects. A very useful meter is a percentual value that shows how far are we from the top 100. At the moment, we've gone 90% of the way! We could also determine that approved games need about 10,000 votes. Unexpectedly, we're already quite close!

The mere existence of a Greenlight-page does draw a nice amount of visitors, but we wouldn't have been as successful if we hadn't had any kind of community around the game already. After the first week, Interplanetary has disappeared from the first page of Steam Greenlight. The flow of people will obviously slow down a little bit, but luckily we've managed to get some gaming press interested. Now we'll just concentrate on working on the game and spreading awareness. It's not over yet!

Big thanks to everyone who has voted for Interplanetary! If you have any questions about the details of the Greenlight process, ask away! We'd be happy to answer!

Check out our Greenlight-page here!

Northern Game Summit 2013 & how to pitch a game

Full house!

Northern Game Summit was held second time last week, and we thought this would be a perfect time to share our experiences.

Kajaani is quite a remote place to hold a gaming conference at, but NGS was still very populated event. (And the only one to date that has started with karaoke!?) All in all the event was pretty excellent, we had a chance to meet lots of new people and keep in touch with old friends. The lectures we're interesting too, even after some technical difficulties.

Afterparty was a big part of the event as usual. The organizers came up with an interesting combination as the stands you would expect to see in most gaming events we're actually part of the party. Worked very nicely!

Ever played Alan Wake on 300" screen?

This time we took part in the pitching contest, which was probably the most important single event throughout the summit. While the pitching didn't go as well as it could have with proper preparation, it was well worth the trouble. Pitching an idea in front of real business people is an excellent way to get some free EXP, something we definitely recommend to any game developer. Since it's possible to learn from anyone, not only from the best, check out this short list of what we gathered:

-Prepare early. This provides you a chance to go through your presentation multiple times and in different mindsets, and gives you more time to...

-Practice. This one should be obvious, but it might still be just a little bit too easy to trick yourself into believing you know your idea/project well enough to present it spontaneously. Do this in front of someone not familiar with you as well, if you have a chance. There a second layer to practice as well: In addition to practicing every single pitch, you should practice pitching in general as often as possible.

-Gather your team, or at least consider doing so. Preparing a game pitch is something you can do alone, but it's almost always better if you can prepare it with your team or even a couple of friends. This helps you to cover multiple points of view, get more feedback and root out some hitches that might have gone unnoticed.

-Back it up. Do some research that prepares you for difficult questions about your target audience, competition, sales estimates, even tech. Including those things in your pitch in a simple format gives a feeling that you know what you're doing, as long as they are facts.

-Make it look good. Having some cool concept art can definitely help you get the point across. Mockups or bullshots are better, and if you have a chance to include a short section of gameplay video, you're all set!

In the process of preparing for a pitch one time too little.

PS. We haven't completely forgotten about Interplanetary either. The development effort is back on track and running smoothly now that we have settled in our new premises. More on that later!

Post-Assembly disassembly

False advertising, we admit. The pizza was a lie.

Hello people of the Internet! We are sorry to have sneaked on vacation without announcing it properly, but we now are back, refreshed and running. This is Niklas, bringing you a few words on the process on Interplanetary and some more on my trip to the Assembly Summer '13 with the rest of the KAMK crew.

Before the well earned holiday we worked Interplanetary to the point where we could start working on in-team alpha testing. Some bugs and gameplay issues popped up immediately as usually happens with tests like this, so we will now focus on making things better. After that, it's time to start dragging in test users outside the team. If you're interested in being one of them, drop us a line and there's a good chance we will include you! Notice that unless you have a friend to play hotseat with, you may need a VPN client and end up playing against one of us.

This is what it's all about to many of us.

Now then, Assembly Summer '13. I will take the liberty to write from more personal perspective as I was the only member of TJR to travel this time. We originally intended to bring a two-man strike team, but Jukka succumbed to a nasty stomach bug prior the trip. But I still had a chance to take part, thanks to the very generous people at KAMK. The event itself was of course awesome as always, but this time I didn't quite manage to get the best out of it.

Here's what lacked, so you can do better!

We did not enter the game compo. This was a decision we made pretty early on. Interplanetary is not the sort of game that fits very well in a compo like this. It takes at least half an hour to really get into the game, and that's simply too long, we thought. However, games are presented to the audience in a game trailer form, which would have been doable for us and the compo is really good publicity. M.A.D, a KAMK game we had running at the stand got a lot of attention, and many people mentioned they had found it through the compo.

We did not bring a game demo with us. This is something we actually planned on doing. The demo wouldn't have been exactly Interplanetary, but instead a modified version of the early proof-of-concept version you can download from right there on the right hand side. We planned on having the game run on a touch screen we had on the stand and have people compete for small prizes. The modifications didn't make it in time though, as we prioritized finishing the alpha. In hindsight, the demo version would've been a better choice.

We did not direct our marketing to the players. I was seeking out professional contacts as usual, even though there weren't many around. This is something we should have considered earlier: Assembly might be one of the best places to reach the target audience directly when you are making a game for fairly hard core PC audience.

We didn't prepare well enough. The event was too fast upon us, and we had decided some time ago to have our vacation right before the trip. Because of simple mistakes like this, we didn't have enough time to think through what would be our goals, prepare marketing material etc.

I neglected social media. Like mentioned in the guide I made earlier, events like these provide excellent content for social media, and it's also a good chance to communicate with people who are either present or just interested in what's going on on site. Unlike Nordic Game Conference and Free Your Play, this time there really wasn't  a good reason behind as we had both working wifi and native 3G to work with.

I brought those awful shoes I had at NGC again. Ouch.

Nevertheless I still consider the Assembly trip well worth the time. I met new people and got to spend good time with some fellow nerdy people. Next year TJR will be there again in one form or another, and we will make the best out of it. See you there!

No matter what the locals say, Pasila can be quite pretty. Next year again!